Marketing in the COVID-19 recession This WARC Guide provides a summary of new thinking and best practice on marketing in the COVID-19 recession. Consumer sentiment Health & well-being Money & finance Purchase behaviour Humour & jokes Agility Digital transformation Subscription models E-commerce & mobile retail Long-term vs short-term effectiveness Brand management Customer experience Marketing in a recession Crisis management Pricing strategy Marketing budgets Media & communications budgets Advertising expenditure & forecasts Brand trust
