Key considerations to help partner marketing run more smoothly

Sam Larner

Discusses strategies to better manage partner marketing programs.

Partner marketing programs represent a core strategy for growing revenue and expanding brand reach, but without a strong, established framework to guide them, they can quickly become unwieldy to manage. However, with a little extra due diligence and planning up front, these programs can become seamless and highly profitable extensions of a brand’s own sales efforts.

To streamline and smooth the partner marketing processes, there are a few key areas to evaluate, where a little extra attention and coordination can go a long way to improving the effectiveness of these efforts.

Establish brand standards and implement tools to adhere to...

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