How to use social media effectively in the media mix

This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.

How to use social media effectively in the media mix

Mobbie Nazir We Are Social

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Definition

Social media is a broad term which refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration. These include social networking sites, video sharing platforms, blogs and micro

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