How to understand mobile location marketing and engage opt-in consumers

Outlining the benefits of mobile location marketing and showing how organisations can deliver the mobile moments needed to win, serve, and retain digitally empowered customers that choose to opt-in to location marketing.

Jump to: Definitions | Where to start | Essentials | Key Recommendations | Case studies | Further reading

Location marketing has come a long way since the early years of push messages, ‘in the moment’ advertising, sending an SMS to a consumer as they

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