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Just like desktop display, mobile programmatic offers an alternative to traditional practices involving time-consuming manual processes: enabling buyers and sellers to use technology that instantly transacts deals across apps and the mobile web.

Definition

Mobile programmatic advertising is the automated version of trading digital ad space in the mobile environment.

Where to start

Mobile programmatic provides efficiency, granular consumer data, advanced targeting capabilities and transparent reporting. For instance, the in-depth audience behaviour insight it affords can be harnessed to inform precise mobile targeting allowing marketers to identify which ad placements will reach their desired audience and precisely target messages. Moreover, when combined with ad exposure data, this information can also help track ad performance and define exactly where budgets are being spent.