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Where to start
Set up your creative and marketing goals
As with embarking on any new campaign, you've got to start your rich media campaign right—and that means fully understanding your creative and marketing goals. It's important that all stakeholders—media agency, creative agency and advertiser—are aligned on it. This should ideally be done both verbally through a kickoff call and in writing through the creative brief.
Once you know what the campaign goals are, then it...