How to revitalise a brand

This article explores how to revitalise a brand, a high-value and desirable pursuit that can deliver business results without the risks of new product development.

How to revitalise a brand

Giles Lury The Value Engineers

Jump to: Where to start | Essentials | Checklist | Case studies | Further reading

Brands, like people, need to stay current and fresh so they don't become tired and out of date.

Yet, as Kevin Keller, The E.

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