How to market to rural consumers in India

Kunal Sinha

This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.

Jump to:Definition | Where to start | Essentials | Checklist | Case studies | Further reading

India’s rural population outnumbers city dwellers two to one. The current Indian government has a desire to connect rural India with urban, and has set some ambitious...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today