How to market effectively to Millennials
Based on their size and distinct demographic composition, attitudes, values, motivations, and media consumption, Millennials are a generational cohort of increasing importance to marketers. Their relatively new entry into the global work force, and attractive buying power, have been key drivers, fueling the race to create Millennial-relevant strategies and content. However, as with any new marketing target, Millennial myths and misconceptions abound, making it difficult to identify true generation-specific insights. And even after true-to-life insights are identified, developing creative that reads as authentic and non-pandering is a challenge for outsiders to this culture and mindset.