This article examines the best practices involved in extending a brand beyond its original product, including understanding the brand, setting new visions, and thinking about delivering competitive product benefit.
How to extend a brand
Jump to:Speed Read |
Where to Start |
Case studies |
Do you want to wear your Lego, (Lego clothes) smell like a HOG (Harley Davidson after-shave) or make love in a Benetton...