How to do effective experiential marketing

Alex Smith

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Speed Read | Definitions | Where to Start | Essentials | Checklist | Case studies | Further reading

Speed Read

Experiential marketing is a technique, not a channel and so the most effective experiential campaigns put the idea first, media second. Consumers experience a brand in two ways - directly and in person, or indirectly when amplified through a media channel. Several case studies outline different strategies used to achieve marketing objectives such as how to showcase new products and how to deliver immersive experiences.

Defining Experiential