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The increased automation of ETL (Extract, Transform, Load) is a goal that, while not yet achieved, can significantly reduce friction in data exchange, analytics and optimization. ETL enables marketers to extract data from multiple sources and combine into a single database view for better decision making.
This report outlines the current status of ETL and the promise for the future.
Definitions
ETL stands for Extract, Transform and Load. This refers to the data that is used...