Need to know

  • Growing a brand to a global scale is a big goal and priority for many marketers.
  • Localising content at a global scale for marketing strategies is important for brands to successfully grow into new markets.
  • A localised strategy allows brands to talk directly to the consumer and shows a better understanding of their needs and will encourage higher levels of interaction.
  • Localising is more than just translating content into the region’s language. It requires thought into both imagery and cultural nuances.
  • Localised visual content will help brands stand out among competitors.
  • However, some campaigns end up using one-size-fits-all images instead of tailoring them to specific audiences.

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