How B2B and professional services brands can weather disruption

Explores how B2B marketers can harness the opportunity to strengthen their relationships with their clients by clarifying and revitalising what they stand for.

Jump to:Introduction | Where to start | Essentials | Case study: Azqore | Conclusion | Checklist | Further reading

Introduction

A new breed of client is about to wreak havoc with the professional services sector which, up until recently, was still relatively immune to the forces of digital disruption.

Millennials, many of whom make their living in the tech sector, are now asking themselves why their professional advisers – from lawyers, accountants, bankers through to wealth managers – are seemingly stuck in ‘analogue’ mode.

Given the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands