How TV’s new data-driven capabilities are driving new brands to TV advertising

Examines how the increased targeting capabilities of data-driven TV has allowed new advertisers to enter the medium at lower price points.

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

No US media channel has been impacted more by changing consumer behaviors during the pandemic than television. First, it was the surge...

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