How to work with influencers

Felix Morgan

This article examines best practice in influencer marketing, including how to identify the right influencers, how to approach them and how to measure the effectiveness of the campaign.

Jump to:Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

This paper explores the identification of influencers and activation of them within a brand or agency's marketing mix. With the proliferation of social media, decreased...

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