How to use virtual reality or augmented reality in your marketing strategy

This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.

Jump to:Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

The past decade has seen increasing hype surrounding the adoption of virtual and augmented reality - and more recently mixed reality. As these technologies enter the consumer space, brands and agencies should take note of the different opportunities and limitations - technological, social and financial - before integrating such technologies into their marketing strategies.


Virtual Reality (VR)is an artificial, computer-generated simulation or recreation of a digital environment. It completely immerses...

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