How to use technology effectively in your in-store marketing strategy

Phil Gault

Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing.

Jump to:Definitions | Where to start | Essentials | Implications | Case studies | Further reading

Technology, especially mobile technology, has had a profound impact on how we shop. This is not just evident in the rise of e-commerce; it is also changing our behaviours...

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