How to use magazines effectively in the media mix
Marius Cloete, on behalf of Magnetic
This article provides a best practice guide to using magazine media, which offer marketers highly engaged consumers through the provision of professionally edited, original content – across an array of platforms – focussed on a particular passion point.
Jump to:Definition |
Where to start |
Case studies |
Magazine media reach up-market audiences who tend to be light television viewers. The highly engaging and visual nature means that they are most frequently considered a...