How to use Header Bidding

This article provides a summary of how Header Bidding works, its benefits and drawbacks and best practices for how agencies and marketers can leverage Header Bidding to achieve their campaign goals.

Jump to: Definitions | Where to start | Essentials | Checklist | Further reading

Definitions

Header Bidding: An automated process facilitated by a snippet of JavaScript in the header of a webpage that allows publishers to auction all their ad impressions in a flat parallel auction that can include multiple participants. The resulting increased inventory ac

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