How to use copy testing or pre-testing

Daren Poole

This article outlines the pros and cons of using copy testing to optimise a campaign, as well as a number of best practice guidelines.

How to use copy testing or pre-testing

Daren Poole

Millward Brown

Jump to:Definition | Where to Start | Essentials | Checklist | Case studies | Further reading

Advances in techniques and technology now enable entire advertising campaigns to be pre-tested for effectiveness,...

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