How to use cinema effectively in the media mix

This article explains how using cinema in the media mix can help build brands and deliver impact and cost efficiency in today's cross-media landscape.

Jump to:Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

While the cinema experience – a darkened room, immersive sound and the biggest media screen – hasn't changed hugely in the past 100 years, the impact that it drives has magnified intensely. As more media channels offer more choice and clutter, cinema can help make brands famous through a unique, immersive experience that engages audiences.


Cinema advertising can be defined as a shared media experience in an uncluttered environment where people...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands