How to understand mobile location marketing and engage opt-in consumers

Ian James

Outlining the benefits of mobile location marketing and showing how organisations can deliver the mobile moments needed to win, serve, and retain digitally empowered customers that choose to opt-in to location marketing.

Jump to:Definitions | Where to start | Essentials | Key Recommendations | Case studies | Further reading

Location marketing has come a long way since the early years of push messages, ‘in the moment’ advertising, sending an SMS to a consumer as they approach a specific brand venue. Location-driven mobile marketing has significantly grown in importance over the last few years. The data derived from the mobile device, now provides deep insight capabilities that provide the opportunity to target rich audiences and measure real-world behaviours – unearthing the...

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