How to understand and leverage mobile programmatic

Mobile programmatic – the automated version of trading digital ad space in the mobile environment – enables data-driven and efficient targeting, but marketers must be aware of key challenges to master the technology.

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Just like desktop display, mobile programmatic offers an alternative to traditional practices involving time-consuming manual processes: enabling buyers and sellers to use technology that instantly transacts deals across apps and the mobile web.

Definition

Mobile programmatic advertising is the automated version of trading digital ad space in the mobile environment.

Where to start

Mobile programmatic provides efficiency, granular consumer data, advanced targeting capabilities and transparent reporting. For instance, the in-depth audience behaviour insight it affords can be...

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