How to select the right metrics for social media

This paper explores how to select the correct metrics to measure the social media activity and engagement of consumers with a brand during a campaign.

How to select the right metrics for social media

Tania Yuki Shareablee

Jump to: Definition | Where to start | Essentials | Checklist | Case studies | Further reading

Definition

Social media is officially defined as "forms of electronic communication (such as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as v

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