How to select the right metrics for social media

This paper explores how to select the correct metrics to measure the social media activity and engagement of consumers with a brand during a campaign.

How to select the right metrics for social media

Tania Yuki Shareablee

Jump to: Definition | Where to start | Essentials | Checklist | Case studies | Further reading


Social media is officially defined as "forms of electronic communication (such as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as v

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands