How to plan an effective sports sponsorship strategy

Provides marketers with key best practices on planning an effective sports sponsorship strategy, which is dependent on a rigorous strategic planning process to ensure effective targeting.

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Sponsorship can be a highly effective tool for businesses at any stage of their evolution.

It offers new and established brands both exposure to, and the opportunity to target, audiences engaged in the things they love.

The success of any sponsorship is dependent on a rigorous strategic planning process to ensure effective targeting; the selection of appropriate properties, a creative, compelling and well-resourced activation programme and a commitment to evaluation.


This article concerns sponsorship and partnerships...

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