How to plan an effective content marketing strategy

Shafqat Islam

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Brands are increasingly applying content to their marketing strategies. In its various forms, content can encourage conversation with a brand's audience, facilitate the customer journey through the sales cycle, or help a brand thrive by building trusted relationships with customers. As such, it's key to have a well thought out content marketing strategy that aligns with business goals, whether that is driving brand awareness with social media or sparking lead generation to meet sales targets. By taking the time to build and execute such a strategy, marketers will be able to reach those goals, while proving the effectiveness of content marketing efforts.