How to optimise the path to purchase

This article looks at the decision-making process that consumers undergo in order to make a purchase, connecting and engaging with different options, before finally settling on a brand.

How to optimise the path to purchase

Toni Keskinen

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Speed Read

Customer journey analysis and design have become hot topics due to the growing adoption of behavioural economics, service design and design thinking. When marketers understand the underlying logic behind consumer behaviour, it's much easier to optimi

Source: Toni Keskinen

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