How to optimise the path to purchase

Toni Keskinen

This article looks at the decision-making process that consumers undergo in order to make a purchase, connecting and engaging with different options, before finally settling on a brand.

How to optimise the path to purchase

Toni Keskinen

Jump to:Speed Read | Definitions | Where to Start | Essentials | Checklist | Case studies | Further reading

Speed Read

Customer journey analysis and design have become hot topics due to the growing adoption of behavioural...

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