How to measure the performance of video marketing campaigns

This article offers guidance and advice on how to select the right format and delivery channel for video ad campaigns, and which metrics to use to measure awareness, engagement and conversions.

How to measure the performance of video marketing campaigns

Origami Logic

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The digital video marketing ecosystem is going through a significant transformation. Brands are now posting videos natively on social channels like Facebook, Instagram, Snapchat and Twitter. Videos can now be inexpensive to produce, particularly live shows that advertisers are allocating a greater percentage of their digital ad spend to video, from 49 percent in 2014 to 57 percent in 2016.

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