How to measure design’s contribution to business growth

This paper outlines ways to transform perceptions of design, by demonstrating its importance to business.

How to measure design's contribution to business growth

Joanna SeddonOgilvyRed

Jump to:Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

Design matters for businesses. We know that intuitively. But the impact of design is notoriously...

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