How to measure design’s contribution to business growth

This paper outlines ways to transform perceptions of design, by demonstrating its importance to business.

How to measure design's contribution to business growth

Joanna Seddon OgilvyRed

Jump to: Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

Design matters for businesses. We know that intuitively. But the impact of design is notoriously difficult to measure. And, as a result, design is not highly regarded by companies. Senior executives regard spending on design as pure cost, an expense,

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands