How to market to Vietnamese consumers

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.

Jump to:Introduction | Essentials | Key takeaways | Case studies | Further reading


With a population of 96 million, Vietnam is the third largest country in South East Asia. According to We Are Social/Hootsuite, this youthful population has a median age of just 31, an average monthly income of $235, is highly connected and spends, on average, nearly seven hours each day online.

In Vietnam 72% of people use smartphones and 52% say that they are active mobile social users, an increase of 22% since January...

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