How to market effectively to women

Sue Unerman

This article offers six best practice ideas to help marketers better target the huge and diverse demographic of women, who today make between 70% and 80% of all purchases worldwide.

Jump to:Definition | Where to start | Essentials | Checklist | Case studies | Further reading

Let's begin by acknowledging that since between 70% and 80% of all purchases are madeby women worldwide, good marketing to women is actually just good marketing. With some...

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