How to market effectively to the 50+ consumer

This article explains how marketers can best adapt their strategies to appeal to the 50+ consumer, a growing demographic.

How to market effectively to the 50+ consumer

Mark Beasley Mature Marketing Association

Jump to: Introduction | Where to start | Essentials | Planning | Checklist | Case studies | Further reading

Introduction

The population in all developed markets is ageing, mainly as the result of declining birth rates and increased life expectancy.

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