How to market effectively to men

This article describes the best practices and principles to keep in mind when marketing to men, a group changed by recent history; ideas of masculinity and roles in society have changed - marketing must change also.

How to market effectively to men

Scott MansonOgilvyOne

Jump to:Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

Masculinity is on the move and marketing needs to move with it. For brands to have real success and connect with their audience, it is worth looking at how life has changed for the male of the species and how marketers need to embrace renewed male emancipation.

What's new? Men are accepted for being whoever they want to be. Society celebrates the individual -...

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