How to market effectively to men

This article describes the best practices and principles to keep in mind when marketing to men, a group changed by recent history; ideas of masculinity and roles in society have changed - marketing must change also.

How to market effectively to men

Scott MansonOgilvyOne

Jump to:Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

Masculinity is on the move and marketing needs to move with it. For brands to have real success and connect with their...

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