How to market effectively to LGBT audiences

Jenn T Grace

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Speed Read

The LGBT community has been marketed to since the early 1990s. However, it is over the last decade that corporations have really begun to look at this community as the large demographic that it is.

The purchasing power of the American LGBT community stands at $884 billion as of 2014[1]. This number in and of itself is a sizeable figure, but when compared to other sought after minority groups, it is much more significant than it may first appear.