How to market effectively to children

This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car.

How to market effectively to children

Sam Clough

Jump to:Speed Read | Definition | Where to Start | Essentials | Checklist | Case studies | Further reading

Speed Read

Children are powerful consumers, consuming in their own right and, as any parent will know, they account for a huge amount of parental spending power. The UK, Australia, Japan, Germany and Hong Kong are the five highest spending nations in terms of parental spend, globally. While it's easy to assume that toys account for the lion's share of...

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