How to market effectively to Centennials

This article provides marketers with guidance on how to engage Centennials, young people aged between 0 and 19, who already occupy one third of the global population and who have decidedly different attitudes than their predecessors, Millennials.

How to market effectively to Centennials

Mark Inskip

Jump to: Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

A growing blindspot in the marketing landscape is the continued association of Millennials with the youth lifestyle. It's a blindspot because, arguably, the era of Millennial youth marketing is over.

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