How to market effectively to Centennials

Mark Inskip

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A growing blindspot in the marketing landscape is the continued association of Millennials with the youth lifestyle. It's a blindspot because, arguably, the era of Millennial youth marketing is over.

As Millennials, i.e. persons born between 1981 and 2000, age (the oldest now being in their mid-30s) a new generation of youth – Centennials – are bringing a decidedly different dynamic to the market, one that will create new rules for marketing and have influence beyond their size and years.