How to map the customer journey

Nick Siantonas

This article provides a best practice guide on how to map the customer journey in order to gain a better view of the ecosystem from inside the business and understand how customers experience a brand.

Jump to:Definition | Where to start | Essentials | Checklist | Case study | Further reading

Definition

A customer journey map tells the story of the customer's experience: from initial contact, through the process of engagement and into a long-term relationship....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today