How to manage your agencies

This paper discusses how best to manage agencies from a client's point of view; including an overview of relationship models, and recommendations on effectively managing outsourced communications.

Managing your agencies

Merry Baskin Baskin Shark

Why hire an (outside) agency? | Agency relationship models | Choosing your agency model | Getting the most out of your agency | Recommendations | Summary | Further reading

Why hire an (outside) agency?

If the marketer'

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