How to manage consumer data responsibly

This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.

Jump to:Definitions | Where to start | Essentials | Case studies | Checklist | References | Further reading

The world is awash with data and that data has great value. Everyone who uses digital technology leaves a digital trail which marketers collect, store, track, and glean insight from so they can better target customers and prospects. But the increase in data breaches, covert tracking practices and privacy concerns has put the spotlight on how companies manage their customer data. Today, the responsible management of customer data...

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