How to manage consumer data responsibly

This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.

Jump to: Definitions | Where to start | Essentials | Case studies | Checklist | References | Further reading

The world is awash with data and that data has great value. Everyone who uses digital technology leaves a digital trail which marketers collect, store, track, and glean insight from so they can better target customers and prospects. But the increase

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