How to implement a paid, owned, earned media strategy

This article explores how to implement a media strategy capable of stretching across all types of media touchpoints, paid, owned, and earned.

How to implement a paid, owned, earned media strategy

Fiona Blades MESH experience

Jump to:Definitions | Where to start | Essentials | Case studies | Checklist | References | Further reading

To make the most of your media spend, it's essential that marketers consider all types of brand touchpoints, which include those touchpoints in the Paid, Owned, or Earned (POE) categories. This Best Practice paper provides a useful framework to help marketers develop a comprehensive and effective POE strategy. In addition to smart media spend...

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