How to get customer feedback and what to do with it

Explores several strategies for companies wishing to utilise customer feedback, so they can make effective, ongoing improvements.

Jump to: Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

This paper analyses how companies should approach capturing their customers’ thoughts and feelings about recent experiences they’ve had with them, with the aim of driving a culture of continuous improvement within organisations.

WARC Topic: Customer relationship management WARC Topic: Brand & customer experience WARC Best Practice: What we know about customer experience

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