How to gain insight from social listening

Will McInnes

This article provides a best practice guide to social media listening – the process of capturing mentions of brands on the internet – and how marketers can better understand and respond to their audiences’ feelings and sentiments.

Jump to:Definition | Where to start | Essentials | Checklist | Case studies | Further reading

The brands that get the most benefit from social data are those that take it to the next level, by utilising social intelligence. The data gathered through listening technology...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today