The brands that get the most benefit from social data are those that take it to the next level, by utilising social intelligence. The data gathered through listening technology is analysed and used by some of the world’s largest brands to refinBroad topics and themes often drive more interesting results. You may want to analyse a type of conversation rather than a particular brand. Within the conversation theme, you still need to define the problem clearly so you can create a targeted search and reduce noise and spam in the data.
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