How to engage consumers with short-form video

Explains how short-form video presents marketers with the opportunity to engage viewers in a less intrusive way that can improve people's experience of online advertising.

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Short-form video is a “creative playground” for advertisers playing with the possibilities and potential of this exciting new format. It is truly exciting development in terms of the creative challenge which requires an especially strong

Importantly, you do not need a big budget to create 6-second ads. Indeed, some are created using iPhone footage, while others are cut downs of 20 or 30 second ads that become ‘episodic’ pieces.

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