Short-form video is a “creative playground” for advertisers playing with the possibilities and potential of this exciting new format. It is truly exciting development iImportantly, you do not need a big budget to create 6-second ads. Indeed, some are created using iPhone footage, while others are cut downs of 20 or 30 second ads that become ‘episodic’ pieces.
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.