How to engage consumers with short-form video

Explains how short-form video presents marketers with the opportunity to engage viewers in a less intrusive way that can improve people's experience of online advertising.

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Short-form video is a “creative playground” for advertisers playing with the possibilities and potential of this exciting new format. It is truly exciting development i

Importantly, you do not need a big budget to create 6-second ads. Indeed, some are created using iPhone footage, while others are cut downs of 20 or 30 second ads that become ‘episodic’ pieces.

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