How to do effective experiential marketing

This article explores best practice in the area of experiential marketing, arguing that it is a technique, not a channel, putting the idea first, and thinking about media second.

How to do effective experiential marketing

Alex Smith Sense

Jump to: Speed Read | Definitions | Where to Start | Essentials | Checklist | Case studies | Further reading

Speed Read

Experiential marketing is a technique, not a channel and so the most effective experient

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